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mercedes sanchezMercedes Sanchez is an on-air style expert, spokesperson, and the founding editor of BeChicMag.com- a blog and digital lifestyle channel covering the latest in beauty, fashion and entertainment.

  • On-Air Style Expert | Experta en Moda
  • Fashion and Beauty Blogger
  • Founder, BeChicMag.com
  • Freelance Writer
  • Latina Motivational Speaker 
  • Social Media Consultant


After launching her style blog when she was searching for work in 2006, Mercedes Sanchez has become a sought-after fashion and beauty expert, and brand ambassador. What Mercedes started as a platform to post her published work and share her Latina Beauty Tips has literally turned from a hobby to a career.

Today she shares her fashion and beauty expertise on NBC New York, CBS, Univision, and Telemundo. Mercedes has been described as a digital influencer by major brands and networks.

In March 2013, Latina Magazine listed her as one of the Top 10 Best Beauty Bloggers. She was named Best Latina Fashion Blogger by Latism (Latinos in Social Media) in 2012.

Mercedes’ readers have been loyal for seven years because she is relatable and  credible. She’s not afraid to talk about her personal skin care issues such as having  suffered from adult acne and being unemployed— thus sharing how to dress and look well without breaking the bank and mixing high and low trends. Her readers (and viewers) know that when she recommends a beauty product or fashion trend  she’s speaking from an honest point of view.

She’s also a freelance writer and has contributed to El Diario / La Prensa, Vista  Magazine – a national magazine for bilingual Latinas.

Mercedes is a go-to source and has been featured in a two-page spread People in Español, About.com – part of The New York Times Company, premiere issue of Cosmo for LatinasThe Huffington Post, two-page spread in The Santo Domingo Times, Fox News Latino, MSN Latino, NBC, and in the book Poder de Mujer.

She’s covered New York Fashion Week for eight consecutive years and has been  invited to Brazil’s Capital Fashion Week where she was the only American blogger/reporter.

Before launching her blog, Mercedes worked for the New York Post’s Tempo, a weekly and monthly section dedicated to Latina fashion, celebrity news, and shopping. Shortly after, she joined WNBC-TV as a segment producer.

Mercedes Sanchez is a native New Yorker and is of Dominican descent. She has a background in print, broadcast journalism and public relations.

Watch Mercedes’ demo reel here